The Freedom Pivot: Business Intuition & Breaking Cycles to Starting Your Business

ADHD, Entrepreneurship and Radical Acceptance: How to Build a Business Around Neurodivergent Family Life with Caroline Thor [Ep. 29]

What if the calm you’re searching for isn’t something you need to create—but something that emerges when you stop fighting reality?
In this episode of The Freedom Pivot Podcast, I’m joined by Caroline Thor, a professional organizer and KonMari consultant who supports families—especially those navigating ADHD and neurodivergent family life—in moving from constant overwhelm to grounded clarity.
Caroline’s story is a powerful reminder that entrepreneurship doesn’t have to be built on control, hustle, or rigid planning. Instead, it can be designed around radical acceptance: accepting what is, honoring nervous system needs, and building systems that support real life rather than idealized expectations.
This conversation explores what ADHD and entrepreneurship look like when you stop trying to “fix yourself” and start designing your business around who you actually are and the life you’re living.
In This Episode, We Explore
What radical acceptance really means and why it’s foundational for sustainable entrepreneurship
ADHD and entrepreneurship: why traditional productivity advice often fails neurodivergent founders
How to build a business around neurodivergent family life and unpredictable days
Why calm systems matter more than motivation or willpower
The connection between home environments, mental health, and entrepreneurial clarity
How Caroline’s own freedom pivot led her to build a business that fits her life, not the other way around
Letting go of shame and designing systems that work with your brain, not against it
About Caroline Thor
Caroline Thor is a Professional Organizer, KonMari Consultant, wife, and mother of three (neurodivergent) kids. Drawing from her personal experience and professional expertise, Caroline specializes in helping families create organization systems, habits, and routines that truly work for their families.
She believes a tidy, functional home can transform mental health and well-being, especially for families navigating ADHD and autism. As a KonMari Consultant, she follows Marie Kondo’s principles, focusing on sparking joy and creating spaces that support an ideal lifestyle.
Caroline also hosts the popular podcast Living Clutter Free Forever, where she shares practical decluttering advice, organizing tips, and strategies. She also runs the growing online membership Clutter Free Collective, supporting families in getting their homes decluttered and organized.
Connect with Caroline
Podcast: Living Clutter Free Forever
Instagram: @caro.thor
Membership: Clutter Free Collective
Work With Me
If this episode resonated and you’re navigating entrepreneurship alongside complexity, uncertainty, or family life that doesn’t fit neat systems:
Book a 1:1 → Business Intuition Session
Connect → Instagram @curious_hannele
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From Life Crisis to Financial Freedom: How to Turn Pain Into Purpose After Toxic Relationship with Heli Katajamäki [Ep. 28]

What happens when life collapses under you — when the relationship you trusted turns toxic, and the future you imagined disappears overnight?
In today’s episode, Heli Katajamäki shares her powerful story of navigating a life crisis, rebuilding from the ground up, and creating financial freedom through entrepreneurship.
Heli is the founder of Avec Heli Events, a boutique agency producing high-hospitality executive events across Finland, the Nordics, Europe, and the Middle East. But before she built a thriving international business, she faced the painful reality of leaving a toxic relationship, raising a small child alone, and starting over with nearly nothing.
This conversation is about what it really looks like to turn pain into purpose — one honest decision, one client, one act of courage at a time.Heli opens up about:
the moment she realized her life was built on lies
how entrepreneurship became her lifeline out of crisis
rebuilding self-worth after emotional manipulation
choosing financial independence as a path to safety and freedom
the long, nonlinear healing journey after toxic dynamics
finding purpose through service, connection, and meaningful work
If you’re navigating your own crisis, questioning your worth, or trying to imagine a life beyond survival, this episode is a hopeful reminder that the story isn’t over. Freedom is possible — and you don’t need perfect circumstances to begin.
About Heli Katajamäki:
Heli Katajamäki is the founder of Avec Heli Events, a boutique event agency specialising in high-hospitality executive events across Finland, the Nordics, Europe and the Middle East. After rebuilding her business and financial independence following a toxic relationship, Heli has grown her business to serve companies seeking thoughtful, intimate and commercially impactful customer and leadership events.
Heli has produced events for major Nordic and global companies across multiple industries. Her signature approach blends warm hospitality, strong project management and a deep understanding of how human connection shapes business decisions.
Learn more about Heli:Avec Heli Events websiteLinkedInHeli on Instagram
Work with me
If you’re ready for your own freedom pivot  to build a business that aligns with who you are, not who you’ve been told to be — I’d love to support you.
Business Intuition Workshop: A 2-hour deep dive to access your next-level clarity and direction. → More info here
Connect on Instagram: @curious_hannele
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Behind the Scenes: How I’m Letting Go of Control and Inviting More Not Knowing in Business [Ep. 27]

What if not knowing isn’t a problem to solve… but a portal?
In this behind-the-scenes episode, I’m taking you inside my real, unpolished process of letting go of control and learning to surrender to uncertainty in my business.
This isn’t a strategy breakdown or a step-by-step framework.It’s a field note from the middle of the unknown — the place I usually only talk about after clarity arrives.
Right now, I’m in a season where the next steps aren’t clear, timelines are shifting, and the path ahead doesn’t have the tidy edges my mind would prefer. And instead of forcing clarity, I’m practicing something far more uncomfortable… and far more powerful:
Not knowing.Letting go of control.And trusting what I can’t yet see.
In this episode, I’ll take you behind the curtain and share what this actually looks like — the thoughts, the fears, the quiet miracles, the resistance, and the deeper intelligence that shows up only when we stop trying to outrun uncertainty.
If you’re in a moment where your logic wants a plan but your intuition whispers “slow down,”this one is for you.
In This Episode, You’ll Hear
What not knowing actually feels like inside my body and business
Why your mind fears uncertainty and reaches for control
How I’m practicing letting go while still running a business
The difference between “waiting” and “surrendering”
Why slowing down doesn’t mean losing momentum
The hidden intelligence inside uncertainty
How the unknown becomes a portal for intuition, alignment, and direction
This is not a polished story with a beginning and an end. This is a living moment, a behind-the-scenes share from a season of dismantling old structures, following intuitive breadcrumbs, and relearning what it means to trust the deeper rhythms of my work.
Work With Hannele
Ready to build a business where intuition and strategy support each other?Book a 1:1 → Business Intuition WorkshopConnect on Instagram → @curious_hannele
💛 Enjoyed This Episode?
If this resonated with you, please leave a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers and intuitive entrepreneurs discover The Freedom Pivot — and they mean the world to me.

From Burned Out Corporate Strategist to Life Enthusiast Solopreneur: How Emotional Safety Enables Lasting Change with Suvi Siira [Ep. 26]

“90% of the time, my body was in full-blown panic.”
That realization changed everything for Suvi Siira, a corporate strategist and change-management professional who was doing all the “right” things and seemed to have it all together — the degrees, the titles, the achievements. But beneath the polished surface, her nervous system was constantly in overdrive.
After 15 years in business development and organizational strategy, she reached a breaking point.
She didn’t want to be the grumpy old lady when she retired. And she definitely didn’t want her kids to grow up watching her panic at work every single day.
So she did something radical. She stopped, and created space. She asked herself a question she’d been avoiding for years:
What do I actually need?
Today, Suvi is a life-enthusiast solopreneur and integrative health coach who helps people create lasting, sustainable change — not through willpower or strategy alone, but through something most change management never addresses: emotional safety.
In this conversation, we talk about why change always feels like a threat to your nervous system, how self-worth became the missing piece in Suvi’s corporate success, and what it really means to have the courage to leap when you don’t know what’s behind the curtain.
We also talk about containers — not the business kind, but the kind that hold your hard feelings when everything feels like it’s spilling over.
If you’ve ever felt stuck in a cycle you know isn’t working, or if you’re standing at the edge of a big change and your body is screaming “no” even though your heart is whispering “yes” — this episode is for you.
In This Episode You’ll Learn
Why emotional safety is the missing key to lasting change
How to recognize the signs of nervous system overload
The link between self-worth and burnout
Why your body’s panic response is not failure—it’s protection
How to strengthen your emotional container for resilience
The truth about courage and fear in personal transformation
Practical ways to create safety, compassion, and balance in everyday life
About Suvi Siira
Suvi Siira is a life-enthusiast solopreneur, change coach, and mom of two who spent 15 years in corporate strategy, business development, and change management before burning out — twice. She’s passionate about exploring the human mind, consciousness, and astrology.
After her second burnout and an ADHD diagnosis, she realized that all the therapy and corporate success in the world couldn't fix the deeper issue: she didn't know who she was beneath the layers of people-pleasing and achievement.
Today, Suvi helps people create lasting, sustainable change by combining research-based coaching methods with subconscious reprogramming and nervous system regulation. She believes change doesn't come from top-down frameworks or willpower alone; it comes from bottom-up self-discovery, compassion, and teaching your nervous system that you're safe enough to transform.
Learn more → www.suvisiira.fiFollow Suvi on Instagram → @suvisiira
Work with Hannele
Ready to design a business where intuition and strategy work hand in hand?
Explore → The Freedom Incubator
Book a 1:1 → Business Clarity Session
Connect on Instagram → @curious_hannele
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If this conversation inspired you, please leave a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers and heart-led entrepreneurs discover The Freedom Pivot—and they mean the world to me.

From Filmmaker to Soul Reader: How to Trust Intuitive Decision Making Over Logic in Business with Yvonne Arnold [Ep. 25]

What if the fear you feel isn't a warning to stop but a signpost pointing you toward your next brave move? To the unknown, to the parallel world of fun and easy?
In this episode of The Freedom Pivot Podcast, I sit down with Yvonne Arnold, a trained historian, filmmaker, and intuitive business strategist who has built a thriving practice serving tender souls across the world.
Yvonne's journey from the German countryside to New York City, through multiple career pivots and life-threatening moments, reveals a powerful truth: intuitive decision making isn't about ignoring logic, it's about trusting the inner wisdom you already know.
If you’ve ever second-guessed your gut or felt torn between logic and feeling, this conversation will invite you to slow down, listen, and remember: your intuition already knows the way.
In This Episode You’ll Learn
How to practice intuitive decision making in business
The real difference between fear and intuition (and how to tell them apart)
Why sensitivity and empathy are leadership superpowers, not weaknesses
How to dismantle mental filters and limiting beliefs that block clarity
The link between play, trust, and synchronicity in entrepreneurship
Yvonne’s pivot from filmmaker to international intuitive coach
Practical ways to bring intuition into daily choices and creative work
🌸 About Yvonne Arnold
Yvonne Arnold is a filmmaker, author, and intuitive coach guiding entrepreneurs—especially women—to trust their deepest intuition and make clear, courageous decisions in life and business.
She is the founder of Soul Reader®, a registered method that combines morphic field reading, neuroplasticity, and energetic awareness to help clients untangle emotional knots and reconnect with joy and purpose.
With a master’s degree in history, art history, film, and literature, and a film degree from the New York Film Academy, Yvonne has worked internationally for clients such as BBC, ARD, Mercedes, and Amazon. Her own journey from fear and trauma to freedom and creativity inspires her mission to help others live from intuition, not fear.
Learn more: https://en.yoursoulreader.com/ 
Work with Hannele
Ready to design a business where intuition and strategy work hand in hand?
Explore → The Freedom Incubator
Book a 1:1 → Business Clarity Session
Connect on Instagram → @curious_hannele
Enjoyed This Episode?
If this conversation inspired you, please leave a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers and intuitive entrepreneurs discover The Freedom Pivot—and they mean the world to me.

From NPR Journalist to Book Coach: Career Pivot and How to Write a Book for Beginners with Melanie Herschorn [Ep. 24]

What happens when your career path no longer fits, and you feel called to something new? In this episode of The Freedom Pivot, I’m joined by Melanie Herschorn, a journalist-turned-entrepreneur who made a bold career pivot from reporting the news to empowering professionals to write and publish their own books.
Melanie is now a book coach, publisher, and strategist who helps attorneys and experts turn their knowledge into bestselling books that build authority and impact. With her background as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, she knows first-hand what it takes to reinvent yourself and claim your unique story.
If you’ve ever dreamed of writing a book but doubts keep you stuck, this conversation will inspire you to ask the question Melanie always poses: Why not you?
Here’s what we cover in this episode:
Melanie’s career pivot from journalism and PR to entrepreneurship and book coaching.
The real fears that stop people from writing, and how to overcome them.
Why your story matters, even if “it’s been said before.”
Practical tips on how to write a book for beginners, from finding your audience to outlining your message.
Why your book can be the key to visibility, trust, and freedom in your business.
Whether you’re an entrepreneur, professional, or someone with a story to tell, this episode will give you the confidence and clarity to start writing.
🌸 About Melanie Herschorn
Melanie Herschorn helps attorneys and professionals become bestselling authors and step into their spotlight as thought leaders. As a publisher and book marketing strategist, she’s on a mission to empower new authors to make an impact and grow their income with their signature book.
With over 20 years of experience as a celebrity publicist, award-winning journalist, clothing designer, and entrepreneur, Melanie brings a unique perspective to helping authors claim their voice and share it with the world.
Connect with Melanie:
Website: yourbigimpactbook.com
Books: 
Make a Big Impact with Your Book: Author Marketing Strategies for Long-Term Success
Lasting Legal Impact: Write a Book That Builds Your Brand, Grows Your Practice, and Positions You as the Trusted Expert
Work With Me
If you’re ready to find your own freedom pivot and design a business that feels like home:
Learn more about my signature coaching program: The Freedom Incubator
Book a 1:1 Business Clarity Session
Connect with me on Instagram: @curious_hannele
💛 Enjoyed this episode?
If this conversation inspired you, I’d be so grateful if you left a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers discover the show, and they mean the world to me.

From Corporate Marketing to Astrology: How to Find Your Calling, Entrepreneur Freedom, and Aligned Business with Aino-Sofia Kojonen [Ep. 23]

What happens when the career you’ve worked for just doesn’t feel right and your heart keeps nudging you in a different direction?
In this episode of The Freedom Pivot, I sit down with my astrology teacher, Aino-Sofia Kojonen, who made the bold leap from a corporate marketing career to building her life and business around astrology. Today, she’s a professional astrologer, yoga teacher, and entrepreneur who helps people uncover their unique essence and remember why they are here. Her message is simple but powerful: there is only one of you, and your soul is not meant to be hidden.
Aino-Sofia’s journey shows what it really means to find your calling, embrace entrepreneur freedom, and build an aligned business, even if it means leaving behind the security of the corporate path. She reminds us that building an aligned business often means leaving old skins behind and daring to trust your gut feeling even when the path isn’t clear.
Here’s what we explore in this conversation:
How to trust your gut feeling when your career path no longer fits.
Why it’s okay to be multipassionate and resist the pressure to “just do one thing.”
The role of astrology insights in reconnecting to your life purpose.
What entrepreneur freedom really means — and why it must be balanced with responsibility and care for others.
The healing role of challenges, and why your “weak spots” can be your most powerful gifts.
If you’ve ever felt stuck in a job that doesn’t align with who you are, this conversation will inspire you to trust your uniqueness and take steps toward your true calling.
🌸 About Aino-Sofia Kojonen
Aino-Sofia Kojonen is a professional astrologer whose passion is supporting people to find their beautiful and unique essence so they can love fully and live bravely. Through astrology, she helps clients remember why they are here, what really matters to them, and what they deeply dream about.
Her work carries the reminder that there is only one of you — and your soul is not meant to be hidden. It deserves to be seen and heard in the way that feels most true to you.
Find Aino-Sofia on Instagram: @ainosofiakojonen
Work With Me
If you’re ready to find your own freedom pivot and build a business that feels like home:
Learn more about my signature coaching program: The Freedom Incubator
Book a single 1:1 Business Clarity Session for focused support
Connect with me on Instagram: @curious_hannele
💛 Enjoyed this episode?
If this conversation resonated with you, I’d be so grateful if you left a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers discover the show — and it means the world to me.

Don’t Take the Bait: From Peace Activist to Life Coach, Bonny King-Taylor on Personal Agency and Breaking Free from Planned Overwhelm [Ep. 22]

"Every moment that you don't spend in your head is a gift to humanity."
This quote from Bonny King-Taylor stopped me in my tracks during our conversation, and it might do the same for you.
Bonny’s story is extraordinary. She survived childhood trauma that “most people don’t survive,” became a professional peace activist, walked 3,742 miles from LA to DC, earned a degree in Soviet dissident literature (more relevant today than ever), and has spent over 25 years as a life coach helping people break free from what she calls “planned overwhelm.”
Her message is clear: we are being intentionally flooded with chaos to keep us spinning. But there’s a way out.
In this episode, we explore:
Finding your still point,  the place where you can observe the storm without being battered by it.
Why the space between stimulus and response is where your freedom lies.
The 90-second rule of emotions and what really happens after.
Why focusing on what you don’t want keeps you trapped, and how to flip it.
How to tell when your body is signaling manipulation.
Bonny’s approach isn’t about bypassing real problems. It’s about remembering that your sense of self is your responsibility, and that maintaining it is a gift to everyone around you.
If you’re feeling overwhelmed by the world while trying to build something meaningful, this conversation will help you find solid ground and reclaim your personal agency.
🌸 About Bonny King-Taylor
Bonny King-Taylor is an award-winning life coach, counselor, and consultant specializing in emotional integration and personal evolution. For over 25 years, she’s guided high-performing professionals through critical turning points in life and work. Known as “compassionately intolerant,” Bonny won’t let you stay stuck; she creates a steady space where overthinkers become confident decision-makers and well-grounded humans.
🌐 Resources & Links:
Download Bonny’s free resource: See the Bait, Just Don’t TAKE the Bait
Website: https://www.bonnyking-taylorcoaching.com/ 
Instagram: @bonnykingtaylor
✨ Work With Me
Ready for your own Freedom Pivot?
Learn more about my signature coaching program: The Freedom Incubator
Book a single 1:1 Business Clarity Session for focused support
Connect with me on Instagram: @curious_hannele
💛 Enjoyed this episode?
If this conversation resonated with you, I’d be so grateful if you left a 5-star review on Apple Podcasts or Spotify. Your reviews help more freedom-seekers discover the show, and it means the world to me.

From UN Official to Multipassionate Entrepreneur: Making the Leap with Sake, Face Yoga & Skincare [Ep. 21]

Ever wondered what it really takes to leave behind a prestigious, stable career and make the leap into something completely different?
In this week’s episode of The Freedom Pivot, I’m joined by Sarika, a former United Nations official who transitioned from working on gender equality and urban policy across Asia and Africa to building a multipassionate business rooted in her Japanese heritage and passions.
Sarika’s journey is anything but conventional:
How she left a “dream job” at the UN to follow her intuition.
Why she chose not to niche down, and built her own unique path instead.
How she became known as the Japanese Sake Fairy Godmother 🌸.
The story behind her award-winning Sake Beauty Balm, which won the 2024 European Natural Beauty Awards.
How she blends sake education, skincare, and face yoga into a one-of-a-kind business.
Her lessons on making the leap and navigating identity shifts as a multipassionate entrepreneur.
 This conversation will inspire you to see that you don’t have to fit into one box to build a meaningful, impactful business. Sometimes the most powerful moves come from following your curiosity.
🌸 About Sarika
Sarika is a UN official turned entrepreneur, on a mission to preserve Japan’s 2,000-year-old craft of sake by sharing its beauty with the world. As a “Sake Fairy Godmother,” she is the founder of a 100% natural cosmetics brand, the Sake Beauty Balm, awarded the 2024 European Natural Beauty Awards. She loves to showcase sake as a unique fusion of tradition, beauty, and wellness rituals, combining it with face yoga.
Sarika previously spent a decade working for the United Nations across Asia and Africa, focusing on gender equality and urban policy, after graduating from the London School of Economics. Japanese by origin, she has lived in 14 countries across 4 continents and traveled to over 60.
She is a certified Sake Scholar, Master Sommelier of Sake, Sake Competition Judge, Doburoku Ambassador, and has collaborated with the MIT Japan Program, Harvard Business School, and the Polish Vodka Museum. As an online course creator, she has taught over 11,500 students worldwide, including sake certification programs in partnership with the Sake Education Authority in Tokyo.
🌐 Connect with Sarika:
Website: thesarika.com
Instagram: @sarika.sake
✨ Work With Me
If you’re ready to move from big dreams to hands-on aligned action, and make your own freedom pivot:
Learn more about my signature coaching program: The Freedom Incubator
Book a single 1:1 Business Intuition Session for focused support
Connect with me on Instagram: @curious_hannele

What should I call you? How to talk about what you do as a multipassionate entrepreneur [Ep. 20]

Ever stared at your Instagram bio, typing and deleting titles until you hit an existential crisis? 
✦ Financial advisor and wellness practitioner? Delete.✦ Strategic consultant and mindfulness teacher? Delete.✦ Multipassionate entrepreneur helping… delete, delete, delete.
If you’ve ever stumbled answering the question “what should I call you?”  this episode is for you.
In today’s conversation, I’m breaking down one of the biggest struggles for multipassionate entrepreneurs: how to articulate what you do without fragmenting yourself. You’ll hear my personal story of hiding parts of my expertise during my own career transition, why “pick a niche” advice can feel suffocating, and how to build a personal brand that allows all of your passions to belong.
Here’s what you’ll learn in this episode:
Why traditional niching advice doesn’t always fit multipassionate entrepreneurs.
How fragmentation (hiding parts of yourself) fuels self-criticism and imposter syndrome.
A practical way to see yourself as the front door to your brand, with multiple doors behind it.
How to translate your soul work into words your dream clients understand.
Why iteration is key when testing bios, titles, and messaging on social media.
Whether you’re pivoting out of a corporate career or juggling multiple passions inside your business, this episode will give you the clarity and courage to talk about what you do in a way that feels authentic and compelling.
Remember: you are not too much, not scattered. You are the common denominator, and your integrated expertise is what makes you irreplaceable.
✨ Ready to work with me?
Learn more about my signature coaching program, The Freedom Incubator
Book a single 1:1 Business Intuition Session if you just need focused support to articulate what you do
Connect with me on Instagram: @curious_hannele
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